Martin Archery
Martin Archery Company was the brain child of Gail Martin and Eva Martin who started off from their house. This small setup where they made arrow and strings out of their garage has now turned into a big company that is known world over. They are now known as one of the largest archery equipment manufacturers of the world. As Martin archery is a family business it keeps transferring to the hands of younger members of the Martin family but Gail Martin and Eva martin continue to run the business with their experience and are involved in the day to day operations of the company. This Company was initially built on the principles of integrity, quality and service and even today the younger members run the company on the same principles. These three principles have guaranteed success and continued progress for the company for 56 years.
Gail Martin and Eva Martin have given the passion that they had for archery to their son Terry Martin who saw the business start and flourish. Terry Martin’s son Ryan Martin also grew up to become a part of the Martin business empire. Terry’s leadership and innovative spirit that he brings to the company has taken the Martin archery products into the future. Ryan Martin on the other hand is concerned with testing and purchase of products. Ryan has been paying special attention to the sport and changing needs of the new archers so as to include this innovativeness into the Martin archery products. The vibration escape module is one of the twenty five patents that are in the name of Martin archery courtesy of Terry Martin. In this way it carries the spirit of family into the lives of its customers and promotes not just the tradition of archery but also the flavor of the sport as a family.
 |
Sponsored Link |
|
 |
|
|
|
Martin Archery Company offers archery products in three categories compound bows, traditional bows and the archery accessories. The products offered in these three categories are the Martin archery products that are known for their quality and precision among archery enthusiasts. Martin archery bows boast to be the most accurate bows in the world. In order to cater to the economy market category Martin archery bows are also available at economical prices. Another first that is with the name of Martin archery is the fact that it was the first bow company on the web. Martin group launched archery on the internet in 1996. Since then it has built a strong trust and a binding relationship with its customers over the internet.
As competition increased in the archery market – both on the internet and otherwise – Martin group realized the need to advertise its strong points. In order to capture the attention of people who did not know about its state of the art Martin archery products that were known all around the world Martin group started advertising. Martin archery ad –each in itself- is famous for its appeal and innovativeness. The innovative flavor of the Martin archery company can also be seen in their advertisement. Martin group has been striving to maintain its position in the market through the Martin archery ad. Usually the Martin archery advertisement is vibrant, clear and catches attention. Whether negative or positive the attention that it captures causes the customer to remember the Martin group when they go out to shop for their archery equipment.
